Strategic Communications and Positioning for Culture and the Creative Industries
SOMBRA Cultura is an independent boutique consultancy specialising in positioning and communications for culture and the creative industries.
We help cultural organisations, creative businesses and international initiatives clarify their positioning, strengthen their narratives and communicate with purpose.
Strategy · Positioning · Content · Digital Communication
Introduction
Each collaboration is approached with precision, contextual understanding and sector expertise.
We develop communication and positioning strategies aligned with the specific objectives, scale and context of each project, from overall direction to editorial and digital execution.
Selective portfolio. Long-term vision. Discreet practice.
Based in Spain and Portugal. Working internationally.
What We Do
Positioning
Clarifying identity, audiences, value propositions and communication priorities.
01
Communications Strategy
Developing communication strategies across institutional, media, digital and stakeholder contexts.
02
Content & Editorial
Building narratives, editorial frameworks and content systems that give projects consistency and visibility.
03
Digital Communication
Designing digital communication approaches across websites, newsletters and social platforms.
04
Institutional & Media
Institutional communication, media strategy and press relations aligned with the project’s positioning, objectives and audiences.
05
Expertise
Selected experience across cultural institutions, international programmes, creative businesses and independent cultural initiatives.
Arts & Culture
Museums · Galleries · Cultural organisations · Heritage · Public programmes
01
Creative Industries
Film · Audiovisual · Design · Creative businesses · Cultural tourism
02
International & Institutional
International networks · Cultural cooperation · NGOs · Public institutions · European and Ibero-American contexts
03
About
SOMBRA is an independent communications practice led by Laura Pérez Pastor, a communications, management and fundraising specialist working across culture and the creative industries. With a background spanning cultural management, digital strategy and international cultural cooperation, Laura works with organisations and creative professionals to translate ideas, projects and expertise into clear, relevant and compelling narratives.
Working across Portugal, Spain and international cultural networks, with experience in Iberian, European and Ibero-American contexts.
How We Work
A senior, tailored approach.
Strategic
We start with the wider picture before defining channels and outputs.
01
Contextual
Communication is shaped by the cultural, institutional and sector-specific environment.
02
Collaborative
We work closely with internal teams, partners and specialists when the project requires it.
03